MoneyJuan is a personal finance blog written for Filipinos. It covers budgeting, saving, investing, debt management, and earning more, with practical advice grounded in local context rather than recycled Western finance content.
Content
Articles are written for people navigating money in the Philippines specifically. Topics so far include:
- Comparing digital banks (Maya, GoTyme, SeaBank) and their interest rates
- Negotiating salary increases in a Philippine workplace
- Debt payoff strategies like the snowball method, adapted for local salaries
- Talking about money before marriage as a Filipino couple
- Insurance vs. investment and why to keep them separate
- Budgeting on a 25K monthly salary with the 20-20-60 rule
The site runs with multiple authors. Categories include Saving & Budgeting, Earning More, Debt & Credit, Investing, and Family & Life Goals.
Platform
The site is built with Astro 5 using SSR on Vercel, with Sanity as the content backend. Sanity Studio is embedded at /studio so authors can write, edit, and publish without touching code. Content updates go live instantly, with no rebuilds needed.
SEO is handled through automatic sitemap generation, RSS feeds, canonical URLs, and OpenGraph metadata on every page. Images are processed through Sharp for optimized delivery.
Editorial workflow
Authors log into Sanity Studio, write posts using Portable Text, and publish directly. Role-based access controls who can draft and who can publish. The whole workflow runs through the CMS, with no Git commits or deployments involved.